My love for Global Voices Online grows. This is a great summary of the “Quarter Pounder Line-fixing Debate” plus a chance to hear real Japanese opinions on the matter.
I hope to write a longer essay on this at some point but “fixing lines” seems to just be one tool in a big arsenal from Japanese companies of sculpting an image of popularity into the mass media before that popularity is even achieved. Clearly companies everywhere want to achieve this, but the uniquely centralized and streamlined media system makes it a lot easier in Japan. The internet is getting in the way though! Now smaller members of the conspiratorial party have a place to whisper to millions.