Comments on: McDonalds Goes Viral

By: McDonald's zags with new concept store | The Responsible Marketing Blog

McDonald's zags with new concept store | The Responsible Marketing Blog — Fri, 21 Nov 2008 12:07:38 +0000

[...] ways to extend their brand to gain a greater share of the customer’s wallet, McDonalds has “secretly” introduced Quarter Pounder, a new concept store in Japan that sells only Quarter [...]

By: sloane

sloane — Thu, 20 Nov 2008 22:53:13 +0000

In no way is this brand-free...the Quarter Pounder is one of McDonald's brands. A press release from McDonald's (at least according to a few other blogs) says that this is just to create buzz marketing for the Quarter Pounder (not yet on menus at McDonald's in Japan) as it's introduced. Dr. Tantillo's just published a post on McDonald's on his marketing blog, in which he praises McDonald's for being so flexible and adapting to demand but prefaced this with: "The big things about McDonald’s cosmetic image (i.e., colors, designs, clown mascot) have never essentially changed. Neither has the basic serving and restaurant setup." Guess they are even more flexible though... Tantillo's full post Even though this is supposed to just be temporary/buzz marketing, I wonder if cultivating this sort of aesthetic wouldn't make sense for them--a move to diversify their holdings (they own a significant portion of Chipotle, or did last I knew) and expand/diversify their customer base (Ex. their 'unsnobby coffee' campaign. Tantillo did a post on Starbucks/Dunkin' Donuts mentioning McDonald's coffee, too.

By: SteersIcelors

SteersIcelors — Thu, 20 Nov 2008 06:40:28 +0000

Hi! I wish to buy a levitra for impotence treatment. Somebody already used it? What was effect?

By: Quarter Pounder (with cheezu)

Quarter Pounder (with cheezu) — Wed, 19 Nov 2008 04:59:51 +0000

[...] en rouge et noir, qui est lancee a Omote-sando (le quartier chic) et Shibuya (le quartier djeunz). Operation virale ou veritable test de relooking de la marque au grand “M”? Si le but etait de recuperer [...]

By: Please Don’t Feed the Bears » Blog Archive » Fancy a quarter pounder?

Wed, 19 Nov 2008 01:31:16 +0000

[...] is doing some weird stuff in Japan. They’ve opened two new stores – called Quarter Pounder. No golden arches. No McDonalds [...]

By: Mc Donalds Japan Removes Brand Name from Menu! | Trends Updates

Mc Donalds Japan Removes Brand Name from Menu! | Trends Updates — Wed, 12 Nov 2008 13:07:37 +0000

[...] Inventorspot/Neojaponisme You can follow any responses to this entry through the RSS 2.0 feed. Related Posts: Power of [...]

By: hitstun

hitstun — Wed, 12 Nov 2008 04:39:56 +0000

Nevermind. I are stupid. It’s been a long time since I’ve had a Quarter Pounder, since McDonald’s Double Cheeseburgers are so cheap.

By: hitstun

hitstun — Wed, 12 Nov 2008 04:36:18 +0000

Are you sure that’s McDonald’s, not Burger King? McDonald’s doing Quarter Pounders is just weird.

By: alin

alin — Sat, 08 Nov 2008 19:49:03 +0000

looks like the dude i just linked is doing some hardcore meat(dot) bloging

By: alin

alin — Sat, 08 Nov 2008 19:45:28 +0000

yes, yes that’s it. here it is. the old location

http://palstage.blog.ocn.ne.jp/palog/2008/04/080405_a297.html

relieved to see they’re alive , i was worried their cashflow might have been eaten up by freshness or something // any shop that puts tables outside gets my accolades regardless what they sell // for some reason that area (between the burger and the ex-burger) is my favourite in all of jingumae. nice energy.