Many Japanese bloggers are calling J-rapper Zeebra a modern day hero for uploading a YouTube “diss” to cable music network MTV Japan. Japanese hip hop has finally become political! F**k the industry and shi*! For example…
You talk to the fucking sponsors,
All the bull shit rap you wanna push
Heavy stuff. I remind you that this is the same Zeebra who made a serious video dedicated to the Snickers candy bar.
Zeebra’s beef is very simple: he was invited to the MTV Video Music Awards Japan, and if you get invited, you are guaranteed to win. Yes, the #1 criteria for winning a MTV Video Music Award is being the one act in the category to actually show up.
But he forgot about a more important criteria: having a video that MTV produced and received money to make. In this case, it’s Rip Slyme’s ode to the Sony VAIO “ING.” (Read my original one act play about the video here.) MTV brought Rip Slyme and Sony together on this marvelous work, so it was only right for the independent music channel and cultural arbiter to award itself for such achievement in the field of
commercial enterprise hip hop.
So imagine if you are Zeebra and you show up thinking, “Hey, I showed up. I can’t lose” and then losing to a commercial for a computer. You’d be pissed enough to air your grievances in rhyme.
But hey, maybe his efforts will get him a VMA Award and a Twix commercial next year! The possibilities for hip hop are limitless.