The University of California at Los Angeles (“UCLA”) will be hosting a conference on exporting Japanese pop culture called J-Wave USA this upcoming weekend (March 13-15). Full schedule available here.

I will be presenting at 11:10 on Saturday morning at the sesssion “Japanese Street Fashion in Japan and the US” with Prof. Yuniya Kawamura, moderated by Patrick Macias. My presentation will look at whether Japanese fashion styles are “bottom-up” or “top-down” and how fashion magazines play a part in setting trends.

Admission is free, but registration is required for researchers hoping to attend. I will be at the other events that are open to the public, so say hello if you see someone very tall.